Data privacy policy

Unless otherwise specified below, the provision of your personal data is neither required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only to the extent that no other indication is made in the subsequent processing operations.

“Personal data” means any information relating to an identified or identifiable natural person.

Server-Logfiles

You can visit our websites without providing any personal information. 
Each time you access our website, usage data is transmitted to us or our web hoster / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f of the German Data Protection Act (DSGVO) for our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our services. 

Contact

Person in charge

Contact us if you wish. The contact details of the data controller can be found in our imprint.

Initiative contact of the customer by e-mail

If you initiate business contact with us by e-mail, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of processing and answering your contact request.
If the contact serves the implementation of pre-contractual measures (e.g. consultation in case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b of the German Data Protection Act (DSGVO).
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f of the German Data Protection Regulation (DSGVO) due to our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object at any time to this processing of personal data relating to you based on Art. 6 (1) (f) of the German Data Protection Regulation (DSGVO) for reasons arising from your particular situation.
We will only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form 

When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you.
If the contact serves the implementation of pre-contractual measures (e.g. consultation in case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b of the German Data Protection Act (DSGVO). If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f of the German Data Protection Regulation (DSGVO) due to our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object at any time to this processing of personal data relating to you based on Art. 6 (1) (f) of the German Data Protection Regulation (DSGVO) for reasons arising from your particular situation. We will only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user’s computer system. When a user calls up a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide on their acceptance individually, as well as prevent the storage of cookies and transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.

You can find out how to manage (including disabling) cookies on the main browsers by following the links below: 
Chrome: https://support.google.com/accounts/answer/61416?hl=de (https://support.google.com/accounts/answer/61416?hl=de)

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies (https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies)
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen (https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen)
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac (https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac)

Technically necessary cookies 

Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.
The use of cookies or comparable technologies takes place on the basis of § 15 para. 3 p. 1 of the German Telemedia Act (TMG). The processing of your personal data is based on Art. 6 para. 1 lit. f of the German Data Protection Act (DSGVO) from our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer. 

You have the right to object to this processing of personal data concerning you at any time on grounds relating to your particular situation.

Use Complianz GDPR Cookie Consent

We use the Complianz GDPR Cookie Consent plug-in from Complianz B.V. (Atoomweg 6B 9743 AK Groningen, The Netherlands; “Complianz”) on our website.
The plug-in allows you to give consent to data processing via the Website, in particular the setting of cookies, as well as to exercise your right to withdraw consent you have already given. Data processing serves the purpose of obtaining and documenting required consents to data processing and thus complying with legal obligations. Cookies may be used for this purpose. The following information, among others, may be collected and transmitted to Complianz: uniquely assignable ID, consent status. This data is not passed on to other third parties.
Data processing is carried out to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c of the German Data Protection Act (DSGVO).

For more information on data protection at Complianz, please visit: https://complianz.io/legal/privacy-statement/?cmplz_region_redirect=true&region=eu (https://complianz.io/legal/privacy-statement/?cmplz_region_redirect=true&region=eu).

Analysis

Use of Google Analytics

On our website, we use the Google Analytics web analytics service provided by Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Accordingly, Google Ireland Limited is the company affiliated with Google that is responsible for processing your data and ensuring compliance with applicable data protection laws.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. To this end, Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. In this context, the following information may be collected, among others: IP address, date and time of page view, click path, information about the browser you are using and the device you are using (device), pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.

Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The information generated by this about your use of this website is usually transferred to a Google server in the USA and stored there. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks). Both Google and U.S. government agencies have access to your data. Your data may be linked by Google to other data, such as your search history, your personal accounts, your usage data from other devices, and any other data Google may have about you.
IP anonymization is activated on this website. This means that your IP address will be truncated beforehand by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The use of cookies or comparable technologies takes place with your consent on the basis of § 15 para. 3 p. 1 TMG in conjunction with. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
For more information on the terms of use and data protection, please visit https://www.google.com/analytics/terms/de.html (https://www.google.com/analytics/terms/de.html) or https://www.google.de/intl/de/policies/ (https://www.google.de/intl/de/policies/) and https://policies.google.com/technologies/cookies?hl=de (https://policies.google.com/technologies/cookies?hl=de).

Plug-ins and other

Use of social plug-ins

We use plug-ins of social networks on our website. The integration of social plug-ins and the data processing that takes place serves the purpose of optimizing advertising for our products.
When integrating social plug-ins, a link is established between your computer and the servers of the social network providers and the plug-in is displayed on the page by notifying your browser, provided you have expressly consented to this. In this process, both your IP address and the information about which of our pages you have visited are transmitted to the provider servers. This applies regardless of whether you are registered or logged in to the social network. Transmission also takes place for non-registered or non-logged-in users. If you are connected to one or more of your social network accounts at the same time, the collected information can also be assigned to your corresponding profiles. When using the plug-in functions (e.g. by pressing the button), this information is also assigned to your user account. You can prevent this assignment by logging out of your social media accounts before visiting our website and activating the buttons.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 15 (3) sentence 1 of the German Telemedia Act (TMG) in conjunction with. Art. 6 para. 1 lit. a of the German Data Protection Act (DSGVO). The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a of the German Data Protection Regulation (DSGVO). You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation.
Social networks named below are integrated on our website by means of social plug-ins. For more information on the scope and purpose of the collection and use of the data, as well as your rights in this regard and options for protecting your privacy, please refer to the linked data protection notices of the providers.

Facebook of Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland)
Facebook Ireland and we are jointly responsible for the collection of your data and the transmission of this data to Facebook when the service is integrated. This is based on an agreement between us and Facebook Ireland on the joint processing of personal data, which defines the respective responsibilities. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum (https://www.facebook.com/legal/controller_addendum). According to this agreement, we are responsible in particular for fulfilling the information obligations pursuant to Articles 13, 14 of the GDPR, for complying with the security requirements of Article 32 of the GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations pursuant to Articles 33, 34 of the GDPR to the extent that a personal data breach affects our obligations under the joint processing agreement. Facebook Ireland has the responsibility to enable data subject rights under Art. 15 – 20 GDPR, to comply with the security requirements of Art. 32 GDPR with respect to the security of the Service, and to comply with the obligations under Art. 33, 34 GDPR to the extent that a personal data breach affects Facebook Ireland’s obligations under the Joint Processing Agreement.
Your data may be transferred to the USA. No adequacy decision of the EU Commission is available for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum (https://www.facebook.com/legal/EU_data_transfer_addendum).
For more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, please refer to Facebook’s privacy policy at https://www.facebook.com/about/privacy/ (https://www.facebook.com/about/privacy/).

Instagram of Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA)
https://help.instagram.com/155833707900388 (https://help.instagram.com/155833707900388)
Your data may be transferred to the USA. No adequacy decision of the EU Commission is available for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de (https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de).

Use of Google reCAPTCHA

We use the reCAPTCHA service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. 
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Accordingly, Google Ireland Limited is the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws. The query serves the purpose of distinguishing the input by a human or by automated, machine processing. For this purpose, your input is transmitted to Google and further used there. In addition, the IP address and, if applicable, other data required by Google for the reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and may also be transmitted to the USA. For the USA, there is no adequacy decision of the EU Commission. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks). 
The processing is based on Art. 6 para. 1 lit. f of the German Data Protection Act (DSGVO) for the legitimate interest of protecting our website from automated spying, misuse and SPAM. You have the right to object to this processing of your personal data based on Art. 6 (1) (f) of the German Data Protection Regulation (DSGVO) at any time for reasons relating to your particular situation. 
You can find more information about Google reCAPTCHA and the associated privacy policy at: https://www.google.com/recaptcha/intro/android.html (https://www.google.com/recaptcha/intro/android.html) and https://www.google.com/privacy (https://www.google.com/privacy).

Use of Vimeo

On our website, we use plug-ins from Vimeo Inc. (555 West 18th Street New York, New York 10011, USA; “Vimeo”) to integrate videos from the “Vimeo” portal.
If you call up pages of our website that are provided with such a plug-in, a connection is established to the servers of Vimeo and the plug-in is displayed on the page by informing your browser. This transmits to the servers of Vimeo both your IP address and the information about which of our pages you have visited.
If you are logged in to Vimeo, Vimeo assigns this information to your personal user account. When using the plug-in functions (e.g. by starting a video by pressing the corresponding button), this information is also assigned to your Vimeo account.
Your data may be transmitted to the USA. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de (https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de).
The use of cookies or comparable technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data is carried out on the basis of Art. 6 para. 1 lit. f of the German Data Protection Act (DSGVO) due to our overriding legitimate interest in the demand-oriented and targeted design of our website as well as the legitimate interest of Vimeo in market analysis and in improving its services in a demand-oriented and targeted manner. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
If you do not want Vimeo to assign the collected information directly to your Vimeo account, you must log out of Vimeo before visiting our website.
For more information on the purpose and scope of the collection and the further use and processing of the data by Vimeo, as well as your rights in this regard and options for protecting your privacy, please refer to the privacy policy of Vimeo: https://vimeo.com/privacy (https://vimeo.com/privacy).

Use of Google Fonts

We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of the uniform display of fonts on our website. In order to load the fonts, a connection to Google servers is established when the page is called up. Among other things, your IP address and information about the browser you are using is processed and transmitted to Google. This data is not linked to your Google account.
Your data may be transmitted to the USA. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks).
The processing is carried out on the basis of Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in a user-friendly and aesthetic design of our website. You have the right to object at any time to this processing of personal data concerning you based on Art. 6 (1) (f) DSGVO for reasons arising from your particular situation by notifying us.
For more information on data processing and data protection, please visit https://www.google.de/intl/de/policies/ and https://developers.google.com/fonts/faq (https://www.google.de/intl/de/policies/ and https://developers.google.com/fonts/faq).

Data subject rights and storage period

Storage duration

The data will be stored taking into account statutory retention periods and then deleted after expiry of the deadline, unless you have consented to further processing and use.

Rights of the data subject

You are entitled to the following rights according to Art. 15 to 20 of the German Data Protection Regulation (DSGVO) if the legal requirements are met: the right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 (1) of the German Data Protection Regulation (DSGVO), you have the right to object to processing based on Art. 6 (1) f of the German Data Protection Regulation (DSGVO) and to processing for the purpose of direct marketing.

Right of complaint to the supervisory authority
In accordance with Art. 77 of the GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.

Right of objection

If the personal data processing listed here is based on our legitimate interest according to Art. 6 (1) lit. f of the German Data Protection Act (DSGVO), you have the right to object to this processing with effect for the future at any time for reasons arising from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the assertion, exercise or defense of legal claims.

last update: 27.10.2020